Expanding Your Reach: The Power of Horizontal and Vertical Collaboration
Leverage the Power of Partnership to Grow Your Brand.
🟣 In this issue of Brand & Growth…
TLDR:
Collaborating with other brands or influencers in your niche can help you tap into their audience and reach new people.
There are two types of collaboration to consider: horizontal and vertical. Horizontal is partnering with brands on the same level as you, while vertical is partnering with larger brands.
To get started, reach out to three brands or influencers in your niche and research potential collaborators using social media, industry-specific websites, and tools such as Google and Buzzsumo.
🟣 #Brand
A lesson quick lesson in building your personal brand
Today we are discussing collaboration and strategies to help you grow your audience and expand your online reach. Today, we're going to talk about one simple but effective way to reach a wider audience, and we'll also include an activity to support the tip.
Tip: Collaborate with other brands or influencers in your niche.
Collaboration is a powerful tool for expanding your reach and growing your audience. By partnering with other brands or influencers in your niche, you can tap into their existing audience and introduce your brand to new people. This can be a win-win situation where both parties benefit from the collaboration.
Collaboration can come in many forms, but we'll focus on horizontal and vertical collaboration for this update.
Horizontal collaboration refers to partnering with brands or influencers at the same level as you. This type of collaboration is beneficial because it allows you to tap into a similar audience and can help you to reach new people without relying on a single influencer or brand.
Vertical collaboration, on the other hand, refers to partnering with brands or influencers that are larger than you. This type of collaboration can be especially powerful as it allows you to tap into a larger audience and can help you to reach new people quickly.
Collaboration is a powerful tool for expanding your reach and growing your audience.
Activity: Reach out to three brands or influencers in your niche and offer to collaborate on a project.
To get started, list three brands or influencers that you admire and share a similar target audience to yours. Then, (after a bit of research and planning!) reach out to them with a collaboration proposal. This could be anything from guest blogging, hosting a joint webinar, or co-creating a product or service. Be creative, and consider what would be a good fit for both parties.
To research potential influencers or brands to collaborate with, you can start by exploring traditional social media sites such as Instagram, Twitter, and Facebook. These platforms are great for finding influencers and brands in your niche, and you can see the type of content they're creating (and engaging with) while also seeing the engagement they're receiving from their audience.
Another great place to look for influencers and brands is industry-specific websites, blogs, and forums. For example, if you're in the beauty industry, you can check out beauty blogs and forums to find influencers and brands that are relevant to your niche.
Finally, you can also use tools such as Google, Buzzsumo, and Influencer.co to search for influencers and brands in your niche. These tools allow you to search for influencers and brands based on keywords, location, and other criteria, making it easier to find the right people to collaborate with.
Building a relationship with the other brands or influencers is key to a successful collaboration.
Remember, building a relationship with the other brands or influencers is key to a successful collaboration. Take the time to get to know them, understand their audience, and work together to create something valuable for your audiences.
Here are a few tips when researching before officially connecting:
Check out their past collaborations: If they've collaborated with other brands or influencers, look at those partnerships to see what worked well, what didn't, and what types of brands/people they've worked with.
Engage with their content: If you're on social media, like, comment, and share their posts. This will help you to build a relationship with them and get on their radar.
Collaborating with other brands or influencers is a great way to grow your audience and reach new people. So, go ahead and take that first step today by reaching out to three brands or influencers in your niche.
If you have any questions or feedback, feel free to reach out. We'd love to hear from you!
🟣 #andGrowth
Resources to support your personal growth journey
READ
"Influence: The Psychology of Persuasion" by Robert Cialdini. This book provides valuable insights into how to convince other brands or influencers to collaborate with you and how to understand your target audience and what motivates them to take action. By incorporating the principles of persuasion, you can develop a more effective strategy for reaching new people and expanding your reach online.
LISTEN
"Influencer Marketing Strategy: How to Grow Your Influence" episode of the "Social Media Marketing" podcast by Michael Stelzner provides an overview of how to grow your influence through influencer marketing. It covers defining your target audience, identifying influencers, building relationships, and measuring success. It provides valuable insights into influencer marketing to help you reach a wider audience.
WATCH
